![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/9962052d-cf9d-4c1c-9df4-4a98a02a7296_rw_1920.jpg?h=7c48a7ddcd4eb8f0f6b867dd7657214f)
[PT-BR] Fênix
Rebranding da marca de revestimentos para transporte de cargas, com o objetivo de aumentar sua presença nos meios digitais.
O símbolo gráfico faz uma sutil alusão à ave lendária que dá nome a empresa, sem abrir mão da simplicidade e solidez em sua construção.
Além do redesenho do logotipo, foi contemplada a criação de uma nova identidade visual, consolidada em manuais, bem como seus desdobramentos em layouts para redes sociais.
Por fim, a criação de um mascote que personifica a essência da empresa, com a intenção de atuar como seu porta-voz nas redes sociais e atendente virtual em seu novo site e e-commerce.
O símbolo gráfico faz uma sutil alusão à ave lendária que dá nome a empresa, sem abrir mão da simplicidade e solidez em sua construção.
Além do redesenho do logotipo, foi contemplada a criação de uma nova identidade visual, consolidada em manuais, bem como seus desdobramentos em layouts para redes sociais.
Por fim, a criação de um mascote que personifica a essência da empresa, com a intenção de atuar como seu porta-voz nas redes sociais e atendente virtual em seu novo site e e-commerce.
[EN] Fênix
Rebrand of the cargo/truck bed liner company to reposition it as a digital company.
The logo makes a subtle reference to the legendary Phoenix bird from which the business got its name, without giving up on simplicity and strength on its structure.
In addition to the logo redesign, a brand new visual identity was developed and consolidated in the form of guidelines, as well as its unfolding into social media posts layout templates.
Lastly, a character that embodies the brand's core values was designed to act as its digital ambassador on social media and as virtual assistant on their new e-commerce website.
The logo makes a subtle reference to the legendary Phoenix bird from which the business got its name, without giving up on simplicity and strength on its structure.
In addition to the logo redesign, a brand new visual identity was developed and consolidated in the form of guidelines, as well as its unfolding into social media posts layout templates.
Lastly, a character that embodies the brand's core values was designed to act as its digital ambassador on social media and as virtual assistant on their new e-commerce website.
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/e412bb6b-abb8-4cd5-aaa1-b7189b424ba6_rw_1920.gif?h=57959227b9cb8dcfdc7557b4545e0547)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/4b2e982b-c7ba-4ab4-bfa0-e5b92896c0d6_rw_1920.jpg?h=1a06ad3923a3907973f2eb679550d828)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/fdf46e09-0007-412f-a36a-9c36d0b99517_rw_1920.jpg?h=be8171efbaaa78a8e9b79af5fc3acf14)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/a7d65a0e-660b-4aee-9d1e-567dd6edaab7_rw_1920.jpg?h=949b4d62375c327eab9cc2ec780c7264)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/f3ef6d2c-ee44-45ea-a726-15359af8221b_rw_1920.jpg?h=33b119225826d3d765bdccbc595f427b)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/7b143ae4-5ab9-4636-8ac4-31ea11b8755d_rw_1920.jpg?h=c646be7d421a65272ffb14e8a8bebce2)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/05e567e5-c19d-4457-81f2-4876992f45f3_rw_1920.jpg?h=11765310968a1b19fcf0d260b102c00c)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/abed0dd3-741c-46cd-9a21-89502497a343_rw_1920.jpg?h=195bdda239a4f630aafaeb8699eac004)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/9e21830f-eca5-4ef0-8a72-37d4f5dc8ca9_rw_1920.jpg?h=bd123187483501f3a12fdc0b3ddd5928)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/f7823638-6928-473c-aff8-9f338515916b_rw_1920.jpg?h=9f36e36e66e21c7c68868f7218fbf6e1)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/cbbc6adf-6c40-4ef8-89e9-84446d6669e1_rw_1920.jpg?h=d0225babe983040426ed48b9e118e779)
![](https://cdn.myportfolio.com/31f5aa09-6a82-42a7-892d-edc3788b063b/3cf2e020-936b-4dcf-90c9-58ada61877f3_rw_1920.jpg?h=cc13e0303dcbe2719f434e0f1fbbd55e)